R.O.X. launches
latest outdoor service to outdoor activity enthusiasts
Recreational Outdoor Exchange (R.O.X) is
Southeast Asia’s Biggest Outdoor Super Store. Its flagship store at the
Bonifacio Global City launched its latest offering to its customers. Last June
9 and 10, R.O.X. hosted the POC-PSC-SCAPI Philippine National Games: Sports
Climbing Competition to commemorate the launch of the store’s first ever wall
climbing facility.
Committed to encourage a more active
lifestyle, R.O.X. has been providing the tools of trade in order for people to
get involved in outdoor activities. The wall climbing facility at R.O.X.
is managed by Power Up Services which is known for creating the first wall
climbing facilities in the Philippines. The sport is touted as an excellent
physical as well as mental fitness activity.
R.O.X.’s 40-foot climbing wall is located in
Bonifacio High Street. Now, avid climbers will have the opportunity to practice
their skills before hitting the crags.
Joey Cuerdo, owner and designer of Power Up, on R.O.X. climbing wall gym: “It
is not centered on steep overhangs, but gentle inclines. The wall can be easy
enough for beginners to finish But it is
challenging enough for the pros to train on. The gently overhanging wall is the
official inclination of international Speed Climbing Competitions. With a height of 12 meters, it is ideal for 10 meter speed climbing
training for athletes who are aiming to
beat the record .”
R.O.X. wants the customers to experience the
outdoors while inside the store. With the indoor climbing wall, your adventure
starts here.
Cuerdo further stressed that “Climbing can
be a very personal achievement oriented spot and turns challenges into personal
accomplishments. These challenges create a better individual rather than aiming
to become better because of someone else's success.”
“Climbing entails problem solving skill in
order to conquer the wall. Aside from
being a form of exercise, there is a lot of planning and mind-body
coordination. Peer support is also evident in this sport,” Cuerdo explained.
The event’s participants were elite wall
climbers who would be competing to be part of Philippine National Climbing team
and will represent the country in
international competitions. The awarding ceremony was held last June 10, 2012
at R.O.X. Bonifacio High Street.
The POC-PSC-SCAPI Philippine National Games:
Sports Climbing Competition was made possible by the combined efforts of the
Philippine Olympic Commission (POC), the Philippine Sports Commission (PSC),
SCAPI, R.O.X., and Power Up. This event
was sponsored by The North Face, Black Diamond, Mojo, and Gatorade.
R.O.X. is owned and operated by the Primer Group of
Companies, Asia's next retail giant.
Recreational Outdoor eXchange (R.O.X.) is creating raves in the
outdoor industry with its unique concerns on people and environment.
It is currently the largest outdoor sports and recreation superstore in
Southeast Asia. It derives satisfaction in providing the tools of trade for the
outdoor enthusiast, and subsequently provide outdoor experience to sustain
consciousness of people on issues pertaining to environment.
What R.O.X. wants is to get everyone outside and
experience first hand the outdoors, outlive every exhilarating moment and
embrace the adventurer in each one!
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